Cartum

Build and operate an online store from one platform

Cartum is an e-commerce platform for creating an online shop and managing its main selling workflows. Its feature set covers store design, product presentation, payments, shipping, customer promotions and service integrations. The platform also lists B2B sales, digital products, Google Shopping tools and migration from systems such as OpenCart, WooCommerce and Shopify.

Set up products, checkout and promotions

Store owners can choose a ready-made design or request customisation, then organise product pages with options such as photos and video, variants, product sets and recommended items. The platform describes tools for shipping and payment information, online card payments, customer registration and social sign-in, and a simplified checkout. Promotions can include gift certificates, discount coupons and customer-specific or cumulative discounts.

• Storefront design: start from a template or customise the presentation for the business.
• Wholesale sales: use the platform’s B2B capabilities to manage a wholesale sales channel.
• Search and shopping campaigns: configure search-friendly URLs and metadata, and use Google Shopping features when promoting products.
• Digital goods: sell digital content as well as physical products.
• Integrations and migration: connect supported services and move a store from another commerce platform.

Check the operational details before moving a store

Before choosing an e-commerce platform, list the required payment gateways, shipping providers, tax rules, product variants, languages, currencies and sales channels. Confirm that the necessary integrations are available for the business’s country and that existing product, order and customer data can be migrated in the required format. A migration should be tested on a sample catalogue, with redirects and order history checked before a live domain is switched.

Cartum provides a help centre with setup instructions and step-by-step guidance, plus resources on marketing and online retail. Confirm plan limits, transaction or payment fees, support availability and the current migration scope directly before committing a store.