AppASO

Measure app-store visibility and improve listing metadata

AppASO is an app-store optimisation workspace for developers, publishers and agencies working with Apple App Store and Google Play listings. It brings keyword research, rank monitoring, competitor comparison and listing-metadata tools into one place. Users can start tracking by entering an app name, bundle ID or store URL, then examine how selected search terms relate to ranking and estimated opportunity.

Research keywords and monitor movement

The keyword tools show suggested terms with measures such as volume, relevance, opportunity and estimated downloads. Teams can compare the terms their own app ranks for against competitors, identify long-tail phrases and group keywords by intent. Rank history is checked weekly in the described workflow, while the feature list also offers daily snapshots for tracked terms. Historical reports can be exported to Excel or Google Sheets for analysis or client reporting.

• Keyword discovery: research suggestions, long-tail terms, keyword combinations and competitor gaps.
• Ranking reports: follow rank movement over time and filter results by store, locale and date.
• Metadata work: tune a title, subtitle, description and keyword field for each locale, then preview and compare the listing before publishing.
• Review monitoring: track new reviews by rating, locale and app version so teams can identify feedback that needs attention.
• Shared workspace: organise apps and reports for an individual product, a studio portfolio or client accounts.

Plans for individual developers and app teams

The free plan is listed with one workspace and seat, unlimited apps, 100 tracked keywords, keyword research and rank tracking, metadata tools, scoring for 20 keywords and one month of history. Paid levels add keyword capacity, seats, competitor research, AI suggestions, market intelligence and longer historical reporting. The pricing page in the source lists Pro at $29 per month when billed yearly and Pro+ at $79 per month when billed yearly; enterprise terms are custom. Review the current limits, billing period and supported store locales before choosing a plan.

AppASO also offers an ASO Growth Audit: a 60-minute session with a stated one-week turnaround, including a review of opportunities and prioritised metadata recommendations. The listing gives a price per store, so confirm the current fee and deliverables before booking. ASO data helps guide experiments; ranking and download estimates are not a promise of future installs.