Playlist Push

Paid campaigns for playlist pitching and TikTok creator videos

Playlist Push connects artists and labels with two kinds of music promotion: submissions to independent Spotify playlist curators and campaigns that place songs with TikTok creators for use in short videos. Artists choose the campaign type and provide a track; the platform’s targeting tools are intended to match it with curators or creators who work in relevant styles. The service is aimed at releases that need a structured outreach process rather than a promise of a particular chart position or stream count.

Spotify playlist campaigns

• Submit a release: provide the track and campaign details for review by independent playlist curators.
• Genre and audience targeting: the platform describes its Playlist DNA tool as matching music to suitable playlists and listeners.
• Curator feedback: campaigns include responses from reviewers; the service describes an Artist Protection Fund that returns the campaign amount as credit if a curator does not review the track within 14 days.
• Reporting: a dashboard provides placement information and campaign analytics.

TikTok creator campaigns

A separate option allows an artist to submit a song to TikTok creators who may make videos using it. The platform lists a network of thousands of creators and reports campaign activity, but a paid submission does not guarantee that a specific creator will use the track or that a video will generate a particular number of views, followers or streams. Review the deliverables, eligibility and refund terms before setting a budget.

Campaign pricing is shown by service and scope; the listing advertises starting campaigns from $280. Playlist Push also describes its curator network as vetted and monitored for suspicious engagement. Artists should assess playlist fit and audience quality, keep their own release strategy in view and avoid treating marketing metrics as guaranteed organic growth. Support is available by email, with updates and examples on Instagram, YouTube and LinkedIn.