WRKNG Digital

Growth work coordinated around a Shopify store

WRKNG Digital serves direct-to-consumer Shopify brands that want advertising, retention marketing and site improvements planned together. Rather than treating each channel as a separate project, its approach starts with store, advertising, email and analytics data, then builds a prioritized plan around the client’s margins and goals. The agency describes its target as Shopify businesses doing approximately $500,000 to $10 million or more in annual revenue, so its full-service model is aimed at established stores with existing sales data.

Channels and services

• Meta advertising: Facebook and Instagram campaign planning and management.
• Google Ads: search, shopping and Performance Max campaign work.
• Email and SMS: Klaviyo automations and campaigns intended to support repeat purchases.
• Website optimisation: conversion-rate work, landing pages and user-experience improvements.
• AI-commerce preparation: product and content organisation intended to improve discoverability in AI shopping and answer tools.
• Strategy and analytics: reporting from Shopify, ad platforms, email and analytics, brought into a single plan.

The published workflow has four stages: audit the store and marketing data; identify the main bottlenecks; coordinate execution across channels; then review results through weekly reporting and ongoing tests. Before a consultation, gather current sales, margin and repeat-purchase figures, advertising spend, email performance and the changes already tried. This makes it easier to distinguish a channel problem from a product, offer or site-conversion issue.

The company publishes case studies and client results on its website. Treat those as examples rather than a forecast for another store: ask which metrics were measured, what period they cover, what work was included and how results relate to your own margins. The site offers a discovery call and an AI-commerce audit; confirm the audit’s scope and any fees before authorising paid work. Its contact email and social channels are listed alongside the profile.