Pure Lime

Sports bras for different activities

Pure Lime’s main collections include sports bras, with options labelled compression, support, high impact, mesh, padded, front closure and racerback. The retailer presents the collection for different body types and sizes and groups styles such as Invisible Power, Pure Training and Seamless. Product pages allow shoppers to choose a size and review the fit, support level, material and care instructions for each bra.

Training apparel and accessories

The shop also lists sports tops, T-shirts and tank tops, long sleeves, tights, shorts, panties, accessories and merino-wool products. The Pure Training collection combines tops and bottoms, while the wider range includes items such as tennis socks. Customers can browse new arrivals, collections and an outlet section; stock, sizes and colour options vary by item.

Danish ownership and production claims

Pure Lime describes itself as 100% Danish-owned and highlights responsible production. The brand also presents its sports bras as award-winning and says it designs for a range of body types and sizes. Customers looking for specific fabric composition, manufacturing origin, certifications or sustainability details should consult the individual product information and the company’s current explanations.

International storefront and delivery

The website offers an international storefront in euros and a Denmark storefront in Danish kroner. It advertises free worldwide shipping from €149 and delivery in 2–8 weekdays. The destination selector and checkout determine available delivery services, currency, taxes and final cost. These shipping estimates and thresholds may vary by destination and order, so the current terms should be reviewed before payment.

Contact and opening hours

Pure Lime lists +45 70 22 21 28 and info@purelime.com. Its recorded customer-service hours are Monday through Thursday, 09:00–12:00. The website links to Facebook and Instagram and provides search, account, cart and outlet navigation. The source record does not give a street address; customers can contact the company about sizing, product details, delivery and returns.