Nurture

Nurture: Airbnb management run by hosts in the Greater Toronto Area

Nurture is a property management operation specialised in short-term and mid-term rentals, with its base in Toronto and coverage across the Greater Toronto Area and other parts of Canada. The team presents itself as locally owned in the GTA and describes its activity as taking over the day-to-day running of a property listed on Airbnb so that the owner collects rent without handling guests, cleaning or pricing.

The company states that it began as an Airbnb owner itself. According to its account, it cycled through several property managers, ran into poor communication and missed opportunities, and eventually took over its own listing. After learning photography, listing optimisation, dynamic pricing and guest communication, friends and family asked it to manage their properties, and the operation grew from there into a full management service.

Services offered to property owners

The service catalogue is organised around several rental formats and levels of involvement:

• Short-term rental management
• Mid-term rental management
• Corporate housing
• Airbnb co-hosting
• Full property management

Under the full management package, the company lists professional listing creation, multi-platform distribution and dynamic pricing optimisation; guest communication, guest vetting and screening, and review management; professional cleaning coordination, linen and supply restocking, and smart lock management; plus a dedicated account manager and assistance with insurance claims. It states that supply restocking is done without markup.

Pricing and contractual terms

Nurture charges a management fee of 18% of the host payout and describes its model as commission-only, with no startup costs and payment only when the owner earns. It presents this rate as lower than the 20-25% it attributes to competitors. The service agreement allows cancellation with 30 days' notice, and the company states that there are no long-term contracts. It also says the Airbnb listing remains in the owner's name, so the owner keeps it if the relationship ends.

The company offers a free rental estimate and consultation that includes a revenue projection for the specific property and area, a breakdown of expenses, and an assessment of whether short-term rental suits the owner's situation.

The launch process and reported results

Nurture describes a three-step onboarding: a free consultation comparing what similar properties earn, full setup with professional photos, an optimised listing, dynamic pricing and multi-platform distribution, and then ongoing management of guests, cleaning and maintenance. It states that setup and onboarding take under a week on average and that the average client receives a first booking within one week of the listing going live.

The site cites a client case in the GTA: a one-bedroom condo that, as a long-term rental, produced monthly cashflow of -$926, and that after switching to Nurture reached +$847 per month, which the company presents as an 87% increase in monthly cashflow. More broadly, it reports revenue increases of 30-100% for the properties it manages and refers to GTA owners earning 30% or more after switching. It also displays a 5.0 Google rating and a response time of under nine minutes.

Who the service is aimed at

The company identifies three owner profiles: property owners who are unsure how to operate a short-term rental and want the income without late-night guest messages; self-managers who are exhausted by cleaning coordination, guest issues and pricing; and owners who have already tried another property manager and were disappointed by high fees, slow responses or a listing held by the manager.

Coverage across Ontario and Alberta

Nurture states that it operates across Ontario and Alberta. The areas it names include Downtown Toronto, North York, Etobicoke, Scarborough, Mississauga and Calgary, and its location listings also mention Brampton, Vaughan and Hamilton. The company notes that short-term rental rules vary by municipality and by building in the Greater Toronto Area, and that while many Ontario cities require registration for short-term rentals, several have no rules covering mid-term rentals.

Referral programme

The company runs a referral scheme that pays $500 to an existing contact when a referred property owner receives a first booking.