Nutravea

Nutravea, a Canadian supplement brand built on NPN-licensed formulas

Nutravea is a Canadian-owned and operated natural health product brand based in British Columbia. It develops supplements for the Canadian market across three formats: single-ingredient capsules, multi-ingredient formulations and gummies. Every product it sells carries a Natural Product Number (NPN) issued by Health Canada, and the range is manufactured in Canada at Health Canada site-licensed facilities located in Ontario.

The company states that its formulations are built around focused ingredients, with each product aligned to its approved Product Licence and produced under NNHPD regulatory requirements covering claims, labelling, identity, contaminant and finished product testing.

From market research to an eight-digit NPN

Product development begins with market research aimed at identifying categories where Nutravea can add value by adjusting the formula, whether through count per bottle, extract strength or cost per unit. The brand says it concentrates on natural health products with long-term trends.

From there, the company moves into the Product Licence Application phase, working with a Calgary-based regulatory consulting firm whose consultant holds a PhD and experience in natural product chemistry. Once the NNHPD reviews and approves the application, an eight-digit NPN is issued. That number authorises sale of the product in Canada and governs its ingredients, permitted claims, required warnings and labelling.

Manufacturing and testing standards

Capsules and gummies are produced at site-licensed facilities in Ontario operating under Good Manufacturing Practices. According to the company, those facilities hold facility-specific certifications including Intertek ISO 13485:2016 and NSF. Manufacturing and labelling follow the approved Product Licence Applications and Health Canada NNHPD guidelines, spanning raw material sourcing, production and finished product testing.

Each batch is tested for identity, potency and contaminants. Nutravea states that product information is based on Health Canada monographs and approved submission details rather than internal or unverified claims.

Capsules and gummies in the catalogue

The capsule range covers botanical and single-compound formulas, several of them standardised to a stated concentration:

• Dandelion Root Extract, 180 capsules of 500 mg
• Chamomile + Lemon Balm Extract, 120 capsules
• Green Tea Extract, 240 capsules standardised to 50% EGCG
• Boswellia + Turmeric Extract, 180 capsules with 40% boswellic acids
• Olive Leaf Extract, 180 capsules of 500 mg standardised to 20% oleuropein
• Schisandra Extract, 120 capsules of 600 mg, a 10:1 extract equivalent to 6000 mg dried fruit per capsule
• Pygeum Bark Extract, 120 capsules of 200 mg standardised to 14% phytosterols
• TMG (Trimethylglycine), 240 capsules of 750 mg

The gummy line includes Beetroot Gummies + CoQ10 in a 60 count and a Mushroom Complex Gummies in a 60 count. At the time of writing this profile, the catalogue listed capsule prices between $24.99 and $32.99 and gummy prices of $22.99 and $24.99.

Company history and founder

Nutravea began in April 2024 after a conversation between Kallum Mitterer and his wife about the shortage of gummy-based natural health products. Mitterer formed Gummiez Nutrition Inc. and launched the brand's first product, Beetroot Gummies + CoQ10, on Amazon. The range later expanded into capsules for Canadian consumers, and in spring 2026 the Nutravea website launched to sell the line directly.

Mitterer, who says his interest in supplements spans more than a decade, is involved in branding, market research, product development, formulation, labelling, pricing and marketing, and works alongside Canadian manufacturers and regulatory consultants. He is also behind the Canadian protein brand True North Protein. The company says it intends to keep expanding the line with researched, carefully formulated products priced for the average Canadian.

Purchasing, guarantees and customer programmes

Orders ship free across Canada, and the company describes same-day dispatch for orders placed before 12:00 pm Monday to Friday, excluding Sundays and holidays. Every purchase carries a 30-day money-back guarantee. Checkout supports Google Pay and Apple Pay.

Customers who register an account can join a points programme, and a subscriber mailing list provides promotions. The site also lists a wholesale channel, a blog and a Health Steward Program among its sections. Nutravea is a registered trademark of Gummiez Nutrition Inc.