BrokerLink

BrokerLink: Canadian insurance brokerage for individuals and businesses

BrokerLink presents itself as a Canadian insurance brokerage serving both individuals and companies. Its offer covers personal lines and a broad catalogue of business insurance products, with the stated aim of finding coverage tailored to each client's needs and budget. The company describes itself as "Proudly Canadian" and says it has been trusted by Canadians for more than 30 years.

How the brokerage works

According to the company, the process is structured in three steps: the client provides information about their situation, multiple quotes are compared, and the most suitable coverage is selected. BrokerLink states that it works with 100 insurance companies in Canada, which allows it to offer a range of options. It also cites 1 million customers and 5,000 employees dedicated to insurance advice.

Personal insurance products

The personal insurance line includes, among others, the following coverages:

• Car insurance
• Home insurance
• Tenant and renters insurance
• Condo insurance
• RV insurance
• Motorcycle insurance
• Boat insurance
• ATV insurance
• Snowmobile insurance
• Trailer insurance
• Vacation property and cottage insurance
• Pet insurance
• Travel insurance
• Life insurance
• Health insurance
• Group insurance
• Employee benefits
• Insurance bundles

Business insurance and industry specialisations

On the commercial side, BrokerLink states that it offers more than 200 business insurance options. The catalogue includes commercial auto, commercial property, commercial general liability, event liability, professional liability (errors and omissions), cyber insurance, farm insurance, home business insurance, equipment breakdown, directors and officers liability, business interruption, course of construction, builder's risk, assured bond, crime coverage and trade credit insurance.

The brokerage also organises its offer by industry, with specific programmes for agriculture and farm, contractors, construction, energy, oil and gas, health and wellness, hospitality, manufacturing, marine, non-profit organisations, personal care and beauty, professional services, real estate, retail, technology, transportation, and wholesale and warehousing.

Self-service and claims support

BrokerLink provides a self-service portal called BrokerLink Connect, where policyholders can access policy documents at any time, report and view claims, and update vehicle, driver and coverage details. It also offers an online invoice payment system and a mobile app for managing policies. The website includes a section of resources on claims, policy updates and support services.

Local branches and coverage

The company states that it has local branches across the country and provides a branch finder by province. The provinces listed on its site are Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan and Yukon. The meta description specifically highlights savings on insurance in Alberta, Ontario and Atlantic Canada.

Customer ratings

At the time of writing this profile, the website displayed a rating of 4.7 out of 5 based on more than 33,290 reviews, accompanied by customer comments about the speed of service, staff knowledge and policy management.