The Directory Guys

The Directory Guys: local search services for small businesses

The Directory Guys is a Canadian agency focused on local search and online visibility for small and medium businesses. Its stated aim is to offer what it calls a "big business" web presence at "local business" prices, and it presents itself as having more than twenty years of experience in local business intelligence. The company frames its work around saving clients time, with fast turnaround and dedicated customer service as recurring themes in its presentation.

Services offered

The agency organises its offer around four service lines:

• Google Business Directory Packages: presented as an entry product to help a business be recognised by Google, letting clients customise the categories they appear for and, according to the company, attract the types of calls they want, including searches made on mobile devices.
• Pay Per Click: Google Ads management described as the quickest route to visibility, with billing tied to real actions from potential customers.
• Websites: cost-effective website solutions designed to display on desktops, laptops and mobiles.
• Review Management: a dashboard for managing client reviews in one place, aimed at increasing review volume and showcasing the best reviews on the client's website.

Method and approach

The company outlines a four-stage process: planning, research, optimising and results. It describes its goal as a ROI-focused approach and states that it works with customer listings in England, Ireland, Australia, Canada and Spain. The site also lists the United Kingdom, Ireland, Spain, Canada, Australia, New Zealand, the USA and Singapore among the markets it addresses.

Who it serves

The Directory Guys positions itself specifically towards small to medium businesses, and contrasts its model with that of other web companies by emphasising turnaround speed and local, dedicated customer service. Its messaging stresses that clients can concentrate on running their business while the agency handles online visibility.

Company details

The business operates as The Directory Guys Ltd and is based at 401 The West Mall, Unit 302, Etobicoke, M9C 5J5. The site's copyright notice refers to 2023.