The Shade

Hair colour range and coverage choices

The Shade presents 47 intermixable hair colours, including intense ash shades, and offers semi-permanent, demi-permanent, permanent and intensive-permanent options. Its colour chart and online consultation help customers choose a shade and coverage level, with personalised advice available from a colourist. The retailer describes the range as salon quality, vegan and cruelty-free; customers should review each product’s ingredients and instructions.

Colour kits and developer strengths

The site explains that one colour tube can be used for different outcomes depending on the developer and method. It lists 5-volume for toner or semi-permanent use, 10-volume for demi-permanent, 20-volume for permanent colour and 27-volume for stubborn grey coverage or additional lift. These are the seller’s instructions; users should follow the product directions, perform the recommended patch and strand tests and seek professional advice for complex colour changes.

Sensitive-skin positioning and ingredients

The company markets its colour as hypoallergenic, suitable for sensitive skin and free from ammonia, PPD, SLS, parabens and gluten. It also describes plant-based hair treatments and a range for cleansing, conditioning, styling, growth, toning, highlights and lightening. Ingredient sensitivities differ by person; read the full ingredient list and safety directions and consult a qualified professional if there is a history of reactions.

Membership, colourist advice and reviews

Shoppers can use an online colour consultation or ask a colourist for individual shade guidance. The store promotes a membership with a reusable Salon Set, discounted colour kits and 15% off accessories. It displays a 4.54 average from more than 2,300 reviews. These ratings and membership offers are shown by the retailer and may change; check the current price, subscription or membership terms before enrolling.

Shipping and customer support

The site advertises free Australian shipping over AUD 70, international shipping and Afterpay. Customers can contact support at support@theshade.com.au and use video tutorials, FAQs, ingredients, pricing and shipping information before ordering. Delivery thresholds, international destinations, payment eligibility and returns are subject to current terms and should be confirmed at checkout.